![]() There are other trend forecasters and trend forecasting companies, but WGSN is the MOST influential. Which is a global trend forecasting agency. It’s a little bit of an industry secret in a way.ĪT: This is Sarah Owen, a forecaster at WGSN. WGSN is the company that might have determined what you are wearing, right now. RM: Which sounds more like the name of a radio station.ĪT: It is indeed, a radio station in Tennessee, but that is not the WGSN we’re talking about. SP: People use WGSN, yes, as a school we have access to WGSN. And to get their timing right, a lot of designers, and retailers, and fashion students turn to one major company. About when it’s time for a trend to come back around again. Like chartreuse, may come in every 5 years or so purple can be big one year, and then it takes about 5 years to come around again.ĪT: Most trends are cyclical. ![]() ![]() Our tastes are constantly made to change. RM: And it’s not just clothes, it’s our homewear, our linens, our car, whatever. This creates manufacturing, this creates sales, and it makes the monetary retail world go round. SP: If you go to certain stores, like H&M, they change their line like, every two weeks because Avery, how many clothes do any of us really need? They have to get us to throw our clothes out, so that we buy new things. It’s not like we just have a Spring fashion season, and a Fall fashion season. Don’t you think so?ĪT: Whether or not you consciously notice it, trend cycle is circling all around you and it’s moving fast. And it’s all over all the windows, it’s all over all the racks, and you probably would get influenced by that. SP: You may not think that what you have on is dated, but this other thing suddenly may look new to you. RM: You might not realize it, but subconsciously, you can kind of tell when styles are shifting. SP: They’re not outright lying, they just don’t realize what they’re doing.ĪT: Professor Petit is coordinator of The Fabric Styling Program, at The Fashion Institute of Technology in New York. SP: They might say that, but they do, they’re lying (laughs)ĪT: Professor Sarah Petit, calling everyone’s bluff, kind of. I follow nerd stuff, like podcasts! I don’t follow trends!” ![]() RM: And you might be saying to yourself, “trends are for trendy people. And then it comes time for the mass market to “get the look.” which might mean graphic t-shirts are hot right now, or cobalt blue or minimalism, or platform sneakers. RM: Avery Trufelman living every week like it’s fashion week.ĪT: And there are street-style blogs, and festival fashion round ups, and then out of the sidewalks, and the catwalks, a style emerges. There always seems to be some gaa, or awards ceremony where people are talking about what everyone is wearing.ĪT: And it seems like it’s always fashion week somewhere, am I right? RM: We are a culture, Fascinated with style. RM: This is 99% Invisible, I’m Roman Mars. ![]()
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